Decoding The DC Real Estate Market

This is DC Real Estate Channel

Hi there—I’m Susan. My friends call me Zuzu.

If you’re buying, selling, or investing in Washington DC real estate—or thinking about it—you’re in the right place.

I’ve spent nearly a decade and a half helping clients navigate the complexities of the DC market, building strategies for buyers, sellers and investors. Decoding market shifts. Off-market listing strategies. Policy changes. Pricing puzzles. Property pitfalls... and the occasional renovation drama. There’s a new challenge every day.

What do you need to know? Maybe the things most agents won’t say out loud.

This newsletter is where I share them with you.

• Pricing psychology that actually works in DC

• How to negotiate broker compensation

• How strategic ‘private exclusive’ marketing plans help sellers create leverage

• How to spot renovation risk, “too good to be true” flips, and avoid new construction traps

• How to accurately value or price property

• Identifying the right property investment strategy for your goals

• What new condo boards need to know the minute they take over

Here’s what you’ll find inside:

🏠 The Buyer Playbook — Strategy, timelines, and FOMO-proof buying
💼 Seller Strategy Briefings — From prep to pricing to negotiating
💰 Investor Intel — 1031s, short-term rentals, zoning, permits & profit
📈 Market Decoder — Monthly insight on what’s actually driving price shifts
💬 Letters From Susan — Behind-the-scenes lessons. Questions answered.

🔔 Subscribe free for monthly insights.
💬 Or reply any time—I read every question personally.

🧭 Ready to take the next step?

• 🏠 Start your home search the smart way → Buy with strategy

• 💼 Want to sell without second-guessing? → Sell with confidence

• 💰 Building wealth in DC? → Explore investor strategies

Talk soon,
Susan (‘Zuzu’) Isaacs
Washington DC Real Estate Strategist